Ethical Emotivism

The text of this paper was placed on this web-site with the permission of the author.

Copyright ã 2001, Nancy A. Stanlick

 

            There are two main lines of argument in emotivism, one of which is a critique of the other.  A.J. Ayer presents one line of argument. C.L. Stevenson presents the other.  Ayer claims that ethical statements are devoid of factual content since they do not satisfy the verifiability criterion.  Strictly stated, this criterion demands that for a statement to be meaningful, it must be, at least in principle, verifiable in our experience.(1)  This does not mean that it must actually be verifiable, but that we know what observations would be necessary in order to verify it.  And for Ayer, there are no observations or possible observations that can verify a statement like "Stealing is wrong" since the claim simply asserts that the speaker does not approve of stealing.  The claim does not even imply that anyone has ever stolen, or will ever steal, anything.  It simply gives the emotional attitude or expression of the speaker.  Ethical statements are, then, neither true nor false because they are meaningless.  Ayer, in short, refuses to give to ethical judgments any more attention than to claim that they can be used for purposes of moral exhortation, but it is in no way necessary that they do so.

            Stevenson, on the other hand, attempts to make moral judgments take on a semblance of objectivity.  Stevenson makes the claim that ethical judgments can be considered objective, at least in the sense that they can be the subjects of logical discourse.  But at least one critic of this position does not agree, and his reasons, if not perfect, are at least good enough reasons to believe that Stevenson has not necessarily given to his position the objectivity he believes it requires.  But before taking on the major objections to Stevenson's emotivist ethics, it might be beneficial to see the difference between the theories of Ayer and Stevenson on the issues.  Where Ayer claims that ethical judgments have no meaning whatsoever, Stevenson claims that they do.  Where Ayer claims that moral judgments are simply emotionally laden propositions with no claim to truth and falsehood, Stevenson claims, at least in a vague way, that they can be true or false in some sense relative to the individual who lays claim to them.  I do not pretend, of course, that these two are the only differences between them, but they are significant for a further explanation of the point at which their positions on emotivism diverge, and to determine whose position is most complete and accurate as a view of the status of ethical judgments.

            Ayer claims that "the presence of an ethical symbol adds nothing to its factual content."(2)  This is the case because when someone says that 'x is wrong,' he is not making any further claim about x.  I think that Ayer misses something here, however.  To say that 'x is wrong' is not necessarily to claim that 'x occurred,' so it may be that the claim 'x is wrong' not only does not add anything to the concept of 'x,' it may be that 'x' does not exist at all.  In this case, Ayer may

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(1) A.J. Ayer, Language, Truth and Logic, (New York: Dover Publications, 1952), p. 36.

 

(2) A.J. Ayer, "Critique of Ethics" in Sellars and Hospers Readings in Ethical Theory, (New York: Appleton-Century-Crofts, 1970), p. 245. [Reprinted from Language, Truth and Logic].

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not have stated his claim quite as strongly as it could have been stated.  If, on the other hand, it is true (as Ayer claims) that an ethical judgment can be considered true when we know the speaker does have the attitude expressed in the ethical judgment, then ethical judgments can have a truth value.  They would be true when the speaker claims that he disapproves and does actually disapprove; but they would be false when the speaker claims that he disapproves but actually does not disapprove.  But this is not Ayer's position, and he finds this uninteresting given his contention that exclamations such as 'x is wrong' can be neither true nor false since the activity of evincing feelings is not the same as saying that the speaker has those feelings.(3)  But if we give to Ayer the claim that x either has occurred or could occur, then the proclamation that 'x is a thing' or that 'x is an action' can be verified, at least in principle, in our experience, but the further claim that 'x has the characteristic of being wrong' does nothing to add to the concept of x itself, since 'wrong' refers to the emotions of the speaker.  As Ayer himself puts it, it is similar to saying something like, 'x, booh!' and leaving it at that.

            I think Stevenson sees the problem attended with claiming that ethical judgments are only emotional exclamations.  People do appear to argue over ethical judgments, and the simple fact that people do agree or disagree seems to lend credibility to the claim that there is something objective in ethical judgments.  Stevenson's position, then, is an extension of that of Ayer, and is one that gives at least the appearance of objectivity to ethical judgments.  Ayer will not concede that there are arguments over values at all.  Stevenson claims there are, and that it is possible (a point that Ayer will not concede) to continue to argue even when two disputants know the relevant facts of a case, but still disagree in attitude over whether the facts lead to their respective moral claims.  Ayer claims that "we cannot bring forward any arguments to show that our (value) system is superior.  For our judgment that it is so is itself a judgment of value, and accordingly outside the scope of argument."(4)  Thus, even though it may be possible to change someone's attitude regarding a particular ethical judgment through the recognition that our ability to do so is based, at least in part, on our social surroundings and upbringing, it may still be impossible, especially in a case in which we try to convince someone from outside our culture, that 'x is wrong.'  What happens at that point is that all dispute ceases, since the notion that 'x is wrong' is independent of the factual statements that only appeared to lead to that claim. Stevenson claims, however, that ethical judgments have either imperative or prescriptive force.  Imperative or prescriptive force "consists in a capacity, causally dependent on the auditor's language training, to mold the

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(3) Ayer in Sellars and Hospers, "Critique of Ethics", p. 246.

(4) Ayer in Sellars and Hospers, p. 248.

 

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attitudes of auditors after the pattern of the attitude expressed, independently of any beliefs the utterance may produce in the mind of the auditor."(5)  This is a statement of the 'dynamic' use of ethical terms to which Stevenson attaches so much importance.(6)

            In this regard, Stevenson claims that there are three requirements that constitute the 'vital' sense of good that he requires of ethical judgments.  They are that 1) we must be able to disagree about whether something is good; 2) the ethical term or judgment must have some 'magnetism', i.e., it must have the effect such that anyone who hears it is more likely to act in accordance with it than against it; and 3) it does not necessarily have to be verified or verifiable by the scientific method.(7)  To justify his claim that his position on the emotive theory is correct, he makes a distinction between the emotive meaning of an ethical judgment and its dynamic purpose.(8)  The emotive meaning may very well be indicative of the attitude of the speaker.  But the dynamic purpose is not part of the meaning. 

Dynamic purpose lies outside the scope of meaning, and refers to the fact that “there is an important contingent relation between emotive meaning and dynamic purpose:  the former assists the latter.  Hence if we define emotively laden terms in a way that neglects their emotive meaning, we become seriously confused.  We lead people to think that the terms defined are used dynamically less often than they are. (9) 

In other words, the function of an ethical judgment is as a moral exhortation to action or to a change in attitude.  But this is not a meaning of an ethical judgment, it is the use to which it is put.

            Stevenson’s distinction between disagreement in belief and disagreement in attitude may roughly be given as a disagreement between the facts and the way anyone feels about them.  One of the best examples of this is given in Copi’s Introduction to Logic in which two people may disagree in belief, i.e., they may disagree that something has happened, or that it is a fact, but when people disagree in attitude, they disagree not necessarily about the facts,

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(5) “The Emotive Theory of Ethics” in The Encyclopedia of Philosophy, (New York: MacMillan Publishing Company, 1968), p. 494.

 

(6) A possible criticism of the emotive theory of ethics is that its adherents tend to claim that terms like ‘right’ and ‘good’ are given meaning in the emotive theory by their ‘ordinary’ use.  This cannot be the case in every case, since we may assert that ‘If it is right to..., then...’, but the word ‘right’ does not seem to be expressing or prescribing the speaker’s attitudes in any way.  Thus, even though this is an ‘ordinary’ use of the word ‘right’, it is not an emotive use in this case. (Encyclopedia of Philosophy, p. 496).

(7) C.L. Stevenson, “The Emotive Meaning of Ethical Terms”, in Sellars and Hospers, pp. 255-256.

(8) Stevenson in Sellars and Hospers, p. 261.

(9) Stevenson in Sellars and Hospers, p. 261.

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but they do disagree regarding the way in which they feel about them.  Thus, two people, A and B, may both agree in belief that person C does not do much work.  A may claim, however, that C is engaging in ‘creative loafing’ while B calls C ‘lazy’.  Their attitudes are different, but they both agree about the relevant facts of the case, i.e., that C does little work.  But if B, who thinks that C is lazy, wishes to convince A that this is the case, the argument will proceed on a level in which it is not necessary that more factual information be given, but that B must, instead, use persuasive language in order to convince A that he is right.  This is the point at which Stevenson disagrees strongly with interest theories and with Ayer’s position on the content of ethical judgments when he claims that “those who argue that certain interest theories make no provision for disagreement have been misled ... simply because the traditional theories, in leaving out emotive meaning, give the impression that ethical judgments are used descriptively only; and of course when judgments are used purely descriptively, the only disagreement that can arise is disagreement in belief.”(10)

            Since Stevenson’s theory includes the interest of the speaker in defining ‘good’, it does have magnetism.  It is possible for one person to influence another simply through the appropriate pattern of speech.

            For empirical method, Stevenson claims that it is clearly possible that we can use facts to influence people.  In the case of A and B, who cannot agree on whether C is lazy, if one were to point out that it is C’s job to work, not to engage in ‘creative loafing’, then it might be possible to change A’s attitude when A did not know that C was supposed to be working for a corporation at the time at which he is seen not to be doing any work.  But in a case in which A and B agree that C is working for a corporation, but they continue to disagree about his laziness, we have a situation in which it would seem that further argumentation is fruitless.  But Stevenson does not contend that this is the case.  In fact, he contends that it may not be the case that a ‘rational’ method is used, but a method of persuasion is used nonetheless.(11)  In other words, B may attempt to change the temperament of his opponent by stating the case in such an emotional way that A will come over to his way of thinking.  Stevenson claims that such a method is “persuasive, not empirical or rational; but that is no reason for neglecting it.  There is no reason to scorn it, either, for it is only by such means that our personalities are able to grow, through our contact with others.”(12)  Thus Stevenson admits that further rational argumentation is impossible, but that does not mean  that argument stops.  We do not simply sit back and claim that it is a

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(10) Stevenson in Sellars and Hospers, p. 263.

 

(11) Stevenson in Sellars and Hospers, p. 265.

 

(12) Stevenson in Sellars and Hospers, p. 265 (Emphasis added).

 

 

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difference of opinion and there is nothing we can do to change someone’s mind.  Much of our “moral activity” is of the persuasive kind.  We are not usually interested exclusively in defining ethical terms (that is a purely intellectual activity).  Instead, we are interested in making others share our attitudes so that concerted action is possible.  It is in this sense, I believe, that we may claim that Stevenson is retaining the ‘practical’ nature of ethics, and removing it from the stuffy, intellectual sphere into which it had been thrown after Moore’s arguments became known.

            Emotivism is certainly not to be discarded as a theory of the use of ethical terms, but neither is it to be accepted blindly.  Carl Wellman claims that Stevenson only makes emotivism appear to be objective, but does not actually do so.  As I see it, his argument centers around five major issues.  First, Wellman claims that Stevenson’s tireless work in attempting to show that emotivism lays claim to objectivity is prima facie evidence that ethics is objective, and therefore provides evidence that emotivism is not a viable theory of ethics.(13)

            The most persuasive of Wellman’s criticisms is that when Stevenson claims that we can say that ethical arguments are valid due to their factual or descriptive content, he has missed the point.  If we grant that when a person says that ‘X is wrong’ because 1) I believe that anything that does Y is wrong and 2) X does Y, that person only appears to be making a moral claim.  In fact, the argument can be formulated in the following way. 

            Anything that does Y is wrong.

            X does Y.

            Therefore X is wrong.

            In making such an argument, one reverts back to the first formulation.  The first formulation does nothing but express the attitude of the speaker, and is therefore analogous to the second form of the argument.  If this is the case, then the claim that ‘x is wrong’ on the basis of my disapproval does nothing to establish the claim that, emotively, ‘x is wrong.’  The factual part of the argument, that this person really does claim that x is wrong, adds nothing to the ethical value of the conclusion. As Wellman puts it, “it is only in the most uninteresting sense that formal logic applies to even the simplest and most straightforward ethical argument, for the validity of the argument does nothing whatsoever to establish the ethical import of the conclusion in question.” (14)  Of course, Stevenson would disagree since he claims that ‘wrong’ has a dynamic use, that, I believe, means that the use of the word ‘wrong’ serves to influence, not to ‘prove’ in the strict sense.  But Wellman anticipates such an objection, and claims that Stevenson’s argument “still does not show how the ethical import of the definition (gets) transferred to the conclusion of the

 

(13) Wellman, p. 280.

 

(14) Wellman, p. 280

 

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argument...”(15)

            Furthermore, it is not always the case that a declarative sentence can be strictly true or false.  Wellman gives the example of the university catalogue, which states that ‘no student shall drink alcoholic beverages on campus.’  This statement is neither true nor false.  Rules are neither true nor false; they simply serve as guides to behavior.(16)

            Fourth, the epistemic terms ‘true’ and ‘false’ have a ‘critical meaning.’(17)  They are terms related to the degree to which reasons for or against a claim are given as good.  Stevenson simply claims that a reason is relevant when it serves to strengthen or weaken the claims of the hearer; but Wellman appears to assert that Stevenson cannot claim any kind of objectivity for an ethical claim unless the reasons for the claim are also ones that can be true or false.  Thus, if the reasons are purely emotive, so is the conclusion, and there is no real, epistemic sense in which Stevenson uses those terms.

            Stevenson also claims that the appearance of rational argumentation is useful in that rationality serves to produce stable attitudes.  But Wellman argues against this claim in his contention that there are times when ‘irrational’ argumentation is more useful than the rational – in a case, for example, when someone is contemplating suicide – so that Stevenson has made his arguments pragmatic rather than emotive.  In this case, of course, we can note that considerations of utility are not necessarily considerations of rationality.

            I think it might be safe to say, then, that if Wellman is right and Stevenson is wrong, Stevenson’s position becomes that of A.J. Ayer, and is then subject to the same pitfalls that Stevenson sees in Ayer’s position.  In other words, Stevenson cannot claim any form of objectivity, but unlike Wellman, I do not believe that Stevenson must give up emotivism.  He must, however, give to ethical judgments no more credibility than Ayer gave to them.

 

(15) Wellman, p. 281.

(16) Wellman, p. 281.

(17) Wellman, p. 283

 

 

 

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