9 WEB DESIGN RULES
by Bob Reed, rgreed@pegasus.cc.ucf.edu, http://pegasus.cc.ucf.edu/~rgreed/
  1. Don't use gratuitous imaging or javascript (animation, image maps, mouseover tags)  If it doesn't add meaning or content to your site, don't use it. 
  2. Design for a 640X480 browser window with NO horizontal scrollbar, but recognize that many readers (including perhaps those evaluating your work) are reading at 800X600 pixels or more. 
  3. Do not post long pages.  Make certain that critical content is visible in the initial screen shot. 
  4. No counters (see number 9 below).
  5. No frames.  "Friends shouldn't let friends do frames!" - a UCF student.
  6. Spell out important URL's and email addresses so that printed copies of the page are meaningful. 
  7. Always include information on the author or other responsible entity, and the date of the page, usually as a footer to your page(s). 
  8. When redesigning an established site's architecture, maintain directories and filenames to minimize broken links to your site.   If nothing else, post a redirection at the old URL. 
  9. Consider your audience; design your site to present content that is meaningful and useful to your reader and easy to navigate.
  10. (bonus tip) I generally try to avoid using the word "cool", but thats just me. <grin> Sun Microsystems has a copy of Jutta Degener's document Dangerous Words, about  terminology to avoid in web publishing. 
I don't need to mention image file size, do I?  You may be interested in my demonstration of jpeg file compression. or better still, go to http://www.zdnet.com/devhead/resources/tools/gifbot/ and run compression examples on your own image(s)!
Some excellent sites about web design and usability:

Current Issues in Web Usability, a bi-weekly column by Dr. Jakob Nielsen
http://www.useit.com/alertbox/

Philip and Alex's Guide to Web Publishing, by Philip Greenspun
http://photo.net/wtr/thebook/

Microsoft's Sitebuilder Magazine
http://www.microsoft.com/sitebuilder/magazine/default.asp

Fixing and Preventing Web Pages that Suck
http://www.webpagesthatsuck.com/

created 10/10/98