Gramsci is known for the concept of hegemony. What is this? (these notes are fromthis site, where you will find more on Gramsci)
"...Dominant groups in society, including fundamentally but not exclusively the ruling class, maintain their dominance by securing the 'spontaneous consent' of subordinate groups, including the working class, through the negotiated construction of a political and ideological consensus which incorporates both dominant and dominated groups." (Strinati, 1995: 165)
No. In fact the working class can develop its own hegemony as a strategy to control the State. Nevertheless, Gramsci stated that the only way to perform this labour class control is by taking into account the interests of other groups and social forces and finding ways of combining them with its own interests.
If the working class is to achieve hegemony, it needs patiently to build up a network of alliances with social minorities. These new coalitions must respect the autonomy of the movement, so that each group can make its own special contribution toward a new socialist society.
The working class must unite popular democratic struggles with its own conflict against the capital class, so as to strengthen a national popular collective will.
Hegemony is readjusted and re-negotiated constantly. Gramsci said that it can never be taken for granted, in fact during the post-revolutionary phase (when the labour class has gained control) the function of hegemonic leadership does not disappear but changes its character.
However, he describes two different modes of social control:
Periodically there may develop an organic crisis in which the governing group begins to disintegrate, creating the opportunity for a subordinate class to transcend its limitations and build up a broad movement capable of challenging the existing order and achieving hegemony. But, if the opportunity is not taken, the balance of forces will shift back to the dominant class, which reestablishes its hegemony on the basis of a new pattern of alliances.
"The key to 'revolutionary' social change in modern societies does not therefore depend, as Marx had predicted, on the spontaneous awakening of critical class consciousness but upon the prior formation of a new alliances of interests, an alternative hegemony or 'historical bloc', which has already developed a cohesive world view of its own. (Williams, 1992: 27)
No. The way of challenging the dominant hegemony is political activity. But we must understand a distinction that Gramsci proposed between two different kind of political strategies to achieve the capitulation of the predominant hegemony and the construction of the socialist society:
War of manoeuvre:
War of position:
Hence, having everything we just said in mind, one could take it that, first, you have a class "building" a specific and concrete ideology -- based in its specific and concrete interests -- that will dominate the rest of the society because of the unavoidable influence of capitalist relations. This set of ideas will constitute the hegemony that will be expressed as the nucleus of culture. If these assumptions are correct, we can conclude that the media are the instruments to express the dominant ideology as an integral part of the cultural environment.