Basically, it "impedes the development of autonomous, independent individuals who judge and decide consciously for themselves." (Adorno)
| The 'industry' appeals to, develops from and reinforces a state of dependence, anxiety and ego weakness. The message it conveys is most often one of adjustment and obedience. Its essential content can be reduced to one axiom: since things cannot be other than they are, 'become that which thou art.' Through displaced wish-fulfilment, 'substitute gratification', the 'industry' seeks to meet individual needs for diversion and distraction. It provides tonics - 'pick-me-ups' - for another working day. The response mechanisms embedded in it produce calls for both passivity, susceptibility and a sense of smugness about the individual's actual and potential achievements. Identification with prevailing norms is inculcated. Held, Introduction to Critical Theory 106 |