1. From surface to depth: Great photos have "depth", or the illusion of 3-dimensionality
2. From optical to tactile: The tactility of a good photograph must be perceived as the product of an ocular process. In other words, the tactile values or a print must be photographic in origin; that excludes effects achieved through darkroom maneuvers.
3. From pattern to idea: For a pattern to succeed aesthetically we have to see its meaning or significance, not read it. In other words, the formal values of a photograph require a larger context - the context of mind - as an essential support.
4. From part to whole: Good photographers rely on (a) selecting the significant feature of a subject; and (b) framing and composing a subject so that we sense its belonging to a complete universe.
5. From singular to typical: Show us the truth about the human condition but do not use human misery as a source of thrills.
6. From record to original: Good photographers are allergic to visual clichés and stereotypes... the mental preparation of the photographic artist must be emphasized: When the preparation is right and when the execution is timely, the photograph represents a live birth - in the creator and the spectator. Great photographs should enable us to see innocently - like children.