College
of Business Administration
University of Central Florida
P.O. Box
161400
Orlando, FL 32816
Phone: 407 823 5355
Education:
PhD (Marketing) - UCLA Anderson School of ManagementP.G.D.M. - Indian Institute of Management, Calcutta
B.E. (Mechanical Engg) - University of Pune
Work Experience:
2005 - present: Asst. Professor, University of Central Florida1998 - 2000: Cadbury India Ltd.
Amit Joshi earned his Bachelor's degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India.
At UCLA, Amit worked on persistence modeling using econometric time-series methods, applying these techniques to study the financial impact of marketing instruments, such as advertising. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition.
Lately, he has been applying these and other techniques to the domain of the motion picture industry, and investigating questions such as the impact of advertising on studio stock prices, why movie stars get such high salaries, whether movies based on best-selling books actually work and the impact of search, blogs and traditional media on product performance.
Prior to earning his PhD, Amit worked for Cadbury India Ltd., a company of the Cadbury-Schweppes group, which is India's biggest confectionery manufacturer.
His other interests include playing and watching cricket, reading and music.
Recent Publications:
"The Direct and Indirect Effects of Advertising Spending on Firm Value,” co-authored with Prof. Dominique Hanssens. January 2010, Journal of Marketing, 74.
“Movie Advertising and the Stock Market Valuation of Studios,” co-authored with Prof. Dominique Hanssens. March-April 2009, Marketing Science, 28, 2, 239-250.
Winner of the MSI / H. Paul Root Award 2010.
"Advertising Spending and Market Capitalization," MSI Working Paper, 04-110.
Winner of the Robert D. Buzzell MSI Best Paper Award 2006.
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